Zero to One: Launching an
AI Literacy Program
Overview
In partnership with business operations & data teams, I designed an AI education program for a pilot cohort of participants within the F5 marketing organization. I led user research, managed program communications, developed an impact assessment framework, and presented findings on the state of AI use to senior leadership. Due to sensitive information, the final presentation decks have been scrubbed of specifics.
Role
Program Owner
Timeline
2 months
October 2024 -
November 2024
COre Priorities
Demystify AI for Individuals
As People's Planet Projext prepared for an international film festival circuit and fundraising campaign, their outdated website—built on the legacy Wix Editor—was falling short in reflecting their mission, engaging visitors, and showcasing visual content effectively. The client started redesigns within Wix Editor, but was struggling with the tool and needed help executing of their vision.
Capture Holistic View of Organizational AI Readiness
As People's Planet Projext prepared for an international film festival circuit and fundraising campaign, their outdated website—built on the legacy Wix Editor—was falling short in reflecting their mission, engaging visitors, and showcasing visual content effectively. The client started redesigns within Wix Editor, but was struggling with the tool and needed help executing of their vision.
Program ELEMENTS
As People's Planet Projext prepared for an international film festival circuit and fundraising campaign, their outdated website—built on the legacy Wix Editor—was falling short in reflecting their mission, engaging visitors, and showcasing visual content effectively. The client started redesigns within Wix Editor, but was struggling with the tool and needed help executing of their vision.
Limited Familiarity with Web Tools
The client had little prior experience with web design platforms and wasn’t fully aware of the capabilities or constraints of tools like Wix Editor. This made it difficult for them to both use the platform and evaluate whether it could support their goals.
Limited Familiarity with Web Tools
The client had little prior experience with web design platforms and wasn’t fully aware of the capabilities or constraints of tools like Wix Editor. This made it difficult for them to both use the platform and evaluate whether it could support their goals.
Mismatch Between Tools and Expectations
Wix Editor is built for novice designers and lacks advanced layout and customization features. The client’s design references, however, were created with more sophisticated tools, leading to a gap between what they envisioned and what was technically feasible on their existing platform.
More Context
View the full case study
The extended case study with more context into my research process and user testing is available here.
nicolehu9@gmail.com
Thanks for visiting!